Everything a turf installer needs — nothing you don’t
- Estimates in minutes from your own price book, sent by text, email or WhatsApp.
- Schedule and crew — assign a worker or a crew; they see the job instantly.
- Invoices and card payments — Pay Now on every invoice, money to your bank.
- Deposits by card right on the estimate, before you buy materials.
- Multi-day jobs that show on every day of the schedule.
- Before-and-after photos on every job, taken on site.
Your price book, ready in minutes
Start with your own items and prices. For example, a turf installer might add:
| Turf install (per sq ft) | $12 |
| Base prep (per sq ft) | $3 |
| Putting green | $6,500 |
| Pet turf upgrade (per sq ft) | $2 |
| Edging (per ft) | $8 |
| Old grass removal | $600 |
Example prices only — you set yours. Import your list from a spreadsheet in seconds.
Example: Backyard turf for a family with two dogs
The grass keeps dying where the dogs run. The family wants pet-friendly turf across 600 square feet with drainage that doesn't smell.
| Old grass removal | $600 |
| Base prep (per sq ft) × 600 | $1,800 |
| Turf install (per sq ft) × 600 | $7,200 |
| Pet turf upgrade (per sq ft) × 600 | $1,200 |
| Total | $10,800 |
| Deposit to start (40%) | $4,320 |
Collect the deposit by card before ordering the rolls. The job spans a few days, so your crew sees it on every day of the schedule, and the finished photos are ready for your next customer.
An example to show how it works — prices and steps are yours to set.
What customers ask a turf installer
Is turf safe for dogs?
Pet turf with good drainage is designed for it. Explain your base and infill on the estimate.
Does turf get hot?
It can in direct sun. Be honest in your notes — customers trust it.
How long does it last?
It depends on the product and use; put the manufacturer's guidance in the notes.
Tips for your turf installer business
- Square-foot pricing keeps every yard size fair.
- Take the deposit before ordering material — turf is expensive to sit on.
- Pet owners are a big market; make a pet upgrade line in your price book.
One path, start to paid
New job → Estimate → Schedule → Crew does it → Invoice → Paid. The same simple steps for every job, so nothing falls through the cracks.
Simple pricing
| Solo — just you | $29/mo |
| Contractor — you + up to 5 workers | $79/mo |
| Contractor 10 — you + up to 10 workers | $129/mo |
Everything included. Every feature is in every plan — no add-ons, no surprise charges later. Plans only differ by how many workers you have.
First 100 companies keep $19 / $49 / $89 a month for as long as they stay subscribed. Workers are always free.
Questions artificial turf installers ask
Can customers pay a deposit?
Yes. Set a deposit on the estimate; the customer pays it by card and approves the job at the same time.
Can a job last several days?
Yes. Set how many days a job takes and it shows on each day of the schedule.
How much does Selk cost?
Selk costs $29/month for Solo, $79/month for Contractor (owner plus up to 5 workers), and $129/month for Contractor 10 (owner plus up to 10 workers). The first 100 companies lock in founding prices of $19, $49 and $89 per month for as long as they stay subscribed.
Do my workers pay?
No. Workers are always free on every Selk plan. There are no per-seat fees, and the worker app is separate from the contractor app.
Selk for other trades
Run your turf installer business from your phone.
14 days free. Workers always free. No contract.
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